Recently, the four-day island electric vehicle National Partner Wealth Summit - Qinhuangdao Station came to a perfect end, which marks the official opening of the Xiaodao's 

comprehensive effort this year.

The summit Xiaodao newly established special team debut, with the northeast sales team of Qinhuangdao four districts and three counties in the early stage of all towns 

and villages carried out a carpet development and ordering meetings, sent people to send cars to send goods directly to the terminal, to help all dealers distribution and promotion, 

according to the North northeast regional director Zhao Yukun introduction, this activity is only the first time, according to the company's deployment, This year, the region and 

other regions under its jurisdiction will carry out a total of three more rounds of support and empowerment to help all dealers make money.

For the big move of the Xiaodao this year, Xiaobian interviewed Mr. Han Jianwei, deputy general manager/marketing center director of the Xiaodao, according to his introduction, 

the Xiaodao marketing system this year to focus on three things: product force, brand force, channel force to build.

Product power

To provide partners with a complete product chain, covering bicycles, electric bicycles, electric motorcycle/electric light motorcycle, rest three series of products. All products 

are used in the industry of a second-line supporting, do four or five line prices, in the premise of adhering to the quality of the red line, do the most cost-effective products and 

price strategy, low-end products to dealers, for dealers in the local price war backing, lift dealers on product quality and after-sales service worries, retail and wholesale can take 

into account. This year, in addition to the differentiated upgrade of the appearance design of all the channel goods, Xiaodao also invested a lot of money to carry out the research 

and development of independent and semi-independent innovative products, and moved all the profit points of the factory to make the product sales of dealers more competitive. 

In order to meet the demand for production capacity, this year, with the help of the government, the Xiaodao will build a new industrial park in Tianjin, while strategic cooperation 

with brother units, the establishment of Wuxi production base, the simple and luxury models at the same time in the north and south into a series of launches, while the Tianjin 

company has also merged a new factory, reopened the bicycle and leisure three-wheel production line.

Brand force

This year, the Xiaodao will hire a professional market planning and brand team, absorb excellent marketing talents, integrate the team, brand/marketing/sales/customer 

service/after-sales systems go hand in hand, create a "dedicated, focused, professional" marketing team, introduce scientific and advanced management and assessment methods, 

practice internal skills at the same time, for customers to do professional guidance and nanny service.

The promotion of the Xiaodao brand power will adopt the strategy of precision marketing, online and offline simultaneously, in addition to signing more than 20 industry media 

direct distributors audio-visual, high-altitude advertising, online live, wechat, short video and other traditional and new media combination, the brand spread to the end customer, 

a variety of means and forms to take into account the old, middle-aged and young target customer groups. Xiaodao brand communication strategy will have the characteristics 

of big brand, young, fashion, labeling, etc. Terminal construction and promotion should be aimed at the middle-aged and elderly people and the new generation of car buying 

demand groups.

Channel force

Xiaodao will subdivide the responsibilities of the marketing team, build a 100-person sales team, introduce refined management, and aim to serve customers, empower terminals, 

and help customers make money. This year, the Xiaodao marketing center will be fully invested in the front line, in addition to introducing more and larger regional agents, but also 

to help agents do distribution, do retail, do promotion, do promotion, do suction, in addition to the form and content of the terminal construction standard, the Xiaodao will introduce 

more penetrating, more piercing terminal promotion, do more aggressive terminal influence.

The Xiaodao will focus on creating a benchmark market in each province and each prefecture-level city and county seat, and even fully share the cost of terminal rent, water and 

electricity, decoration, personnel salaries, meetings, promotions, etc., and take the lead in the industry to make a bad after-sales commitment to some wearing parts, lifting all 

concerns about partners' capital investment and after-sales service. For example, this year, the online flagship store will start to promote the Xiaodao, focusing on the online sales 

of young and high-end products, passing all online orders to offline stores, shipping and after-sales by dealers, helping dealers attract customers and open source, nanny help 

dealers wholesale and retail strength, free to help dealers make money.